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ROOTS

four spirited liqueurs with true heritage

Truly great drinks are easy to make, you just need the elements, unique ingredients & a story to tell.

COMPETITION 2019

BACK TO THE ROOTS:

Natural and simple cocktails with heritage & a story to tell

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It all started when…

"Back to the Roots" is a mobile competition, moving from place to place every year. It all started in 2016 in Milan, Italy and in 2017 we moved on to the UK and London. 2018 was was is time to be on the US east coast !

During the years we have had the honour to receive entries and finalists from some of the best bars in the world, such as Oriole, the Connaught bar, the American bar at the Savoy, the Aviary, Scarfes among others and finalists were judged by personalities such as the likes of Ben Reed, Simone Caporale, Mattia Pastori etc.


Back to the Roots 2019 edition

A low-abv long drink or a classic twist

A trend we see more of is low alcohol offerings in bars and restaurants. People become more conscious of over-consumption of alcohol and this is where ROOTS liqueurs can be useful, as they pack a lot of flavour in, but are lower in alcohol than brown or white spirits.

  • 3 winners • 3 COUNTRIES •

The Back to the Roots competition 2019 edition will have 3 winners:
one bartender from the UK, one from Italy and one from France will visit Athens Bar Show in November and feel the atmosphere and vibe of one of the best shows and cocktail capitals in the world !

If you are a bartender based in
United Kingdom, Italy or France

Submit your Roots serve and get the chance to visit Athens and the best bar show in Europe, feel the hospitality & vibe of some of the best bars in the world !


What you need:

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1. Your Roots Cocktail recipe

A Low ABV Long Drink or a classic twist

- Minimum 30ml of any ROOTS
(Roots Mastic, Roots Kanela, Roots Diktamo, Roots Rakomelo, Roots Mastic Vintage Strength)
- no homemade ingredients (easy to make drinks)
- total of 4 ingredients maximum (bitters don’t count as extra ingredients)

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2. A picture or video

A picture of the cocktail with the Roots bottle in the back or a video, making your cocktail.
We will upload all material on our website & social media during the competition, tagging the bar and the bartender.
The video / photo can also be made with a mobile phone.

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3. Your Story

We very much like to know your own story, your own Roots and where you are from, how you get connected with ROOTS and how you got inspired to go back to the Roots by taking part in our competition !
Feel free to write the story to us, tell it on your video or share it !

Entries will be open from the 15th of April to the 15th of May 2019

Learn about
Roots Mastic
Roots Kanela
Roots Rakomelo
Roots Diktamo
Roots Mastic Vintage Strength

Finals will take place in London, Milan & Paris in the end of May

SUBMIT

use the form below or send the same information until the 15th of May 2019 at backtotheroots@finestroots.com

Name *
Name
your @instagram profile so we can tag you
your facebook profile name so we can tag you
Your inspiration & purpose of the serve (why did you choose the specific ingredients with Roots etc., who is it for)

You can send your photo and / or video at backtotheroots@finestroots.com or viber / whatsapp +306984547133 or via WeTransfer if it is a large file, referring to the name of your cocktail

COCKTAIL SPECIFICATIONS

A Low ABV Long Drink or a classic twist, with a story connecting our Roots with your Roots

  1. Minimum 30ml of any ROOTS
    (Roots Mastic, Roots Kanela, Roots Diktamo, Roots Rakomelo, Roots Mastic Vintage Strength)

  2. no homemade ingredients

  3. total of 4 ingredients maximum (bitters don’t count as extra ingredients)

  • A picture of the cocktail with the Roots bottle in the back or a video making your cocktail needed. We will upload all material on our website & social media during the competition, mentioning the bar, the bartender and the story.
    The video / photo can also be made with a mobile phone.

  • Entries can use any other ingredients / brands in their recipes.

  • If they make it to the final, finalists will have to bring the bottles of the brands which are not listed in the Spirit Cartel (UK) / Rossi & Rossi (IT) portfolios / Vintage Spirit Garage (FR)

  • Finalists have to come at their own expenses to the venue of the final (London for the UK, Milan for Italy, Paris for France)

  • Entries without a picture or video are not eligible

  • Submissions are accepted through the dedicated website https://www.backtotherootsproject.com/ or the same information via email at backtotheroots@finestroots.com

  • The selection of the finalists will be made by the Roots Brand Ambassadors and high profile bartenders

  • 15 finalists will join the UK Final which will take place in London, venue TBC, in the end of May / beginning of June

  • 15 finalists will join the Italy final which will take place in Milan, venue TBC, in the end of May beginning of June

  • 15 finalists will join the French final which will take place in Paris, venue TBC, in the end of May beginning of June

  • 1st. prize, trip to Athens Bar Show in November & a guest shift in one of Athens best bars.

  • 2nd. and 3d prize: Roots Limited Edition bottles, barware and collectibles

  • There will be one winner from Italy, one from United Kingdom and one from France, coming to Athens Bar Show in November 2019

  • Duration of the entries for competition is from the 15th of April to the 15th of May

  • UK orders info: Spirit Cartel tel. +44 020 7609 4711 • info@spiritcartel.com • http://spiritcartel.com/
    Mihai Ostafi mihai@finestroots.com , Adam Peters-Ennis adam@spiritcartel.com

  • IT orders info: Rossi & Rossi tel. +39 0422 543377 • info@doc.it • https://www.rossiandrossi.it/
    Marina Del Puppo marina@doc.it , Maurizio Andriani maurizio@doc.it

  • FR orders info: Vintage Spirits Garage • tel. +33 612968341 • nadege.terchel@vintagespiritgarage.fr • http://vintagespiritgarage.fr/
    Thierry Richard thierry.vsg@outlook.com

  • All inquiries & further information cheers@finestroots.com